Connect with us

Technology

7 Content Marketing Trends to Watch Out for in 2020

Published

on

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

There is no doubting the effectiveness of quality content in driving more clicks — regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise.

It is critical that you learn about what type of content you must create and what channel or what medium you must target to increase exposure and drive more clicks.

In 2020, as older trends taper off, and older marketing techniques are rendered ineffective (especially after COVID, the economy, and the riots) your success in marketing is contingent on leveraging current trends to push content to more users.

Here are seven content marketing trends you must watch out for in 2020.

#1. Podcasting

Image: Podcasting-Example.png
Image Source: https://www.smartpassiveincome.com/listen/

Podcasts have exploded in popularity in the past decade. As reported by Statista, the number of podcast listeners has almost tripled over the decade, and it is anticipated that the number of podcast listeners in the United States alone will rise to 132 million by 2022!

With more and more listeners tuning into podcasts across niches every day, it is crucial that you begin to leverage podcasts to expand your reach exponentially. Digital marketing podcasts are gaining momentum and a lot of experts are sharing their practical tactics to help online companies.

Creating a podcast is of prime importance if your industry demands it. Even if there are already big players in your niche or no podcasts are covering your niche at all—you must put up an informational podcast episode regularly.

Similar to blogging, consistency is key to thriving in the podcasting space.

It is also crucial that you create a podcast intentionally. Creating a podcast only for the sake of marketing isn’t going to be effective. You’ll lose traction and plateau at times, and only being passionate about your niche will keep you going. 

Lastly, sticking to a particular facet of your niche is essential—since switching subjects will confuse your listeners regarding your area of expertise.

Opined Brendan Hufford of 100 Days of SEO.

 

#2. User-Generated Content 

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Image: User-Generated-content-example.png
Image Source: https://www.canva.com/

User-generated content is content created and published by unpaid contributors. 

Typically, these contributors are fans that promote a brand based on their own experience with it. The brand does not promote itself. You can find user-generated content on social media, blogs, and forums as comments, images, or testimonials.

One good example of marketing using user-generated content is Coca Cola’s “Share a Coke” campaign. Users would find a Coke with their name on it and share a picture of it on social media. 

Although it may not seem like a huge deal, you must realize that with this campaign, the company managed to create a source of free viral content for the brand—since people were essentially showing off images with their drink.

You can leverage user-generated content from the ratings, reviews, and comments from e-commerce sites, blog posts, and social media depending on what suits your business model and niche best.

Over 90% of consumers trust the recommendation of another person, even someone they don’t know, over branded content—which is why you must find ways to leverage user-generated content. 

Opined Brent Trotter of Clique Studios.

#3. Voice-Activated Content

With the adoption of smart devices proliferating, there is an upsurge in demand for content optimized for voice-activated devices. Voice-activated content opens up a wealth of opportunities for you to intervene and leverage the newly popular platform. 

Many marketers are only now starting to realize the potential for profits of this trend, it is vital that you begin curating voice-optimized content right away, while you still have the upper hand. There is only one thing you must discern to make the most out of the opportunity you have now. 

You must understand the nuances between how users search for content when they type and when they speak. 

Gaining mastery over these subtle differences will enable you to craft better headlines and focus on including specific long-tail keywords in your content.

Although voice-optimized content must be informative and engaging (just like blog content), the style of writing must be much simpler.

Analyzing patterns and trends in voice searches—similar to what you practice when looking for keywords and content in demand—can potentially amplify your exposure.

#4. Chatbots 

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Image: Chatbots-example.png
Image Source: https://www.intercom.com/customizable-bots

Introducing a chatbot to your site has a range of benefits—which is why you will notice a surge in its adoption.

By setting up a chatbot on your site, you can engage your visitors in conversation. Hooking in your visitors in this way enables you to

  • learn more about their persona,
  • understand their intents and goals when they visit your site, and
  • analyze their specific needs.

Asking visitors to fill in a form is now a dated marketing tactic and is largely considered tedious. A chatbot is a sophisticated tool that enables you to accomplish all the same objectives faster, all while keeping your visitor engaged in stimulating conversation. 

Conversational marketing, in the form of a chatbot, also minimizes the downtime throughout your relationship with the visitor. This increase in efficiency, in turn, allows you to achieve the following:

  • Minimize the time needed to learn about your target audience
  • Minimize gaps between engagements 
  • Minimize the time and effort needed on the visitor’s end
  • Minimize costs (since you don’t need to hire anybody)

Chatbots minimize costs, time, and effort required to understand the goals and intentions of your visitors. 

They are so effective because, unlike when using forms, a chatbot makes the user feel as if they’re being treated as an individual.

Opined Daniel Cooper of Lolly.co.

#5. Augmented Reality

While AR content is an entirely new form of content, it opens up scores of opportunities for you to use it to revivify your content marketing campaign. 

Companies like Starbucks, Facebook, Google, Sephora, Ikea, Apple, and Microsoft are already putting the new technology to good use.

Ikea launched Ikea Place—an AR application that improves the customer’s shopping experience by showing them exactly how a product will look and fit in their room.

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Image: Augmented-Reality-Ikea-Place.png
Image Source: https://www.ikea.com/us/en/

On the other hand, Sephora has an AR-supported app that enables customers to try on eyelashes, lipsticks, eye shadows, and all kinds of other beauty products without needing to purchase them first.

AR still remains to be a largely untapped avenue for marketing, with only mainstream companies diving in headfirst. 

Regardless if you blog, run an e-commerce store, or market products for others, you must remember that the only lapse in AR marketing is currently on the marketers’ end.

Almost all devices on the market are AR-ready, and adaptation to it is only increasing. With only a few companies leveraging it to market products, altering your content marketing strategy to involve AR can help drive more traffic and sales. 

Opined Isaac Hammelburger of SearchPros.co.

#6. Video and Live-Stream Content

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Image: Live-stream-content.png

The modern customer increasingly expects to receive video content from their favorite brand. Video content also tends to keep users engaged for a longer time than written content.

Posting videos on YouTube, Vimeo, Facebook, LinkedIn, and your own website is a great way of engaging customers for longer periods. While you do have their attention, marketing products and services shouldn’t be too difficult anymore.

On the other hand, you can upload short videos on platforms like Snapchat, TikTok, and Instagram and supply snack-sized content with high potential to go viral. 

You can also leverage these platforms to create user-generated content. Sending your products to reviewers and having them create a video is an excellent tactic that almost always brings in more customers.

You can also leverage live-streaming platforms in your content marketing campaign. Now, more consumers prefer to watch long-form video streams than read a blog post. 

Holding Q&A sessions, webinars, product demos, or interviews are some of the best ways to create engaging long-form content.

Regardless of what platform or video style you decide to leverage, remember that more exposure translates to more sales. 

Opined James Norquay – Content Marketing Director Prosperity Media.

#7. Google Snippets

About 62.5% of Google searches on mobile now end without a click. 

Ever since Google (and other search engines) introduced the SERP snippet that has featured content, users tend not to click on links since they’ve already found what they were searching for. 

If you want your web page to stand out from the competition and be featured in the snippet, you must create content that stands out.

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Image: Google-Snippets.png

Users now know that using long-tail keywords will almost always cause Google to answer their questions in the form of the snippet. Therefore, you must focus on creating solution-focused, long-form content that can answer the audience’s questions. 

Targeting “How do I…” questions in your niche is one of the easiest ways to get your content featured on the snippet. Also, you must make sure that your content is straightforward and that you’re not rambling. If you must choose between straightforwardness and cleverness, always go the straightforward route.

Another important characteristic of quality content is that it attracts both “no-click” and “click-happy” users. If you write engaging content, there’s a good chance that you will drive more clicks.

Regardless of which trend you decide to hop on and take advantage of, you must remember that analytics is just as important as the content in content marketing.

You must aim to deliver content on the basis of your analysis of search intent. Furnishing quality content that’s already in demand will help you drive more clicks to your site, which will translate to more sales. 

7 Content Marketing Trends to Watch Out for in 2020 Trending News in India

Charu Mitra Dubey

Charu Mitra Dubey is a freelance writer specializing in marketing, startups, and entrepreneurship. She writes for several publications and at the same time work with startups on their content marketing strategies. She is the founder of CharuDubey.com, where she blogs about marketing and freelancing.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

7 Content Marketing Trends to Watch Out for in 2020

Technology

Meet Ryla – COVID Boosts Health Food Products and Immune System Awareness

Published

on

Meet Ryla - COVID Boosts Health Food Products and Immune System Awareness Trending News in India

With the holidays in full swing all around us and COVID claiming its share of the attention this year — many of us are giving closer consideration to self-care, including finding out more about the immune system. Care of our immune system may be a life-saving opportunity at this critical time. The health food industry has seen an increase in the number of people seeking ways to boost their immune system — and Ryla is here to help.

Here is an easy way to quickly begin supporting your immune system to withstand the viruses of life (stress) and maybe even COVID.

You can do something today to begin to boost your immune system. Exercising, reducing stress, and getting the right nutrients, vitamins and minerals in your body has never been quite so important than it is right now.

Buy the ingredients and make yourself a fresh-squeezed juice shot when you can — or head to the juice-bar for fresh-squeezed. Both of these options are quite time-consuming and expensive.

Try Ryla — If you want a quick and convenient option for immune support with plant-based wellness.

Ryla is a quick and convenient option for your immune support. Ryla’s plant-based wellness shots are a superfood loaded packet. They are immunity support blends in powder form made with organic immune-boosting superfoods and 500mg of Vitamin C.

These packets are vegan, keto, non-GMO, and gluten, soy, and dairy-free. The ingredients list contains real, recognizable foods that you will know how to pronounce. Contains NO refined sugar.

The packets are convenient and portable — you merely toss the powder into a glass of water — stir and drink. Open a packet and dump it in your water bottle and shake for a refreshing drink on your break or at your desk.

“Ryla was created to offer a plant-based immunity support solution that is easy to take on the go,” said Chris Douglass, co-founder of Ryla.

Ryla’s drink powders come in three blends; check them out below.

Orange Strawberry

Orange Strawberry Link

Fruity and tangy, the Orange Strawberry shot is juicy and approachable, containing, you guessed it — real organic oranges and strawberries, with a touch of organic stevia.

Super fruity with a bit of a tart kick, this fresh-squeezed powder is great in a smoothie or your water bottle. It’s been featured on Goop as one of their best in wellness products — so you know it’s the real deal.

Ensure that you are eating and drinking high immune-boosting nutrients as your personal way to stay active in maintaining your personal health and wellness.

 

immunity boosting shots
Turmeric Orange Ginger Black Pepper

Turmeric Orange Ginger Black Pepper Link

The Turmeric Orange Ginger Black Pepper shot is dynamic and flavorful. It brings warm citrus, a fun tart bite from the organic ginger and organic turmeric, and a slight spicy kick from the organic black pepper.

I think this shot tastes great in a glass of water and it is also delicious when made as a hot cozy tea. The turmeric and ginger are also full-spectrum, so there is no nutrient deterioration in the roots when they are dried.

Turmeric has long been known for its anti-inflammatory response. Reducing inflammation throughout the body also helps your antibodies respond to toxins better—a must during cold and flu season.

immunity boosting shot
Ginger Lemon Cayenne

Ginger Lemon Cayenne Pepper Link

If you love spicy, you’ll be incorporating this shot into your daily routine in no time. The Ginger Lemon Cayenne Pepper shot is all about tart and spice —Ryla calls it her “no pain no gain” shot, and she’s not kidding. It is fantastic.

The organic ginger and 500 mg of Vitamin C are there to support your immune system, and the organic cayenne pepper helps clear your sinuses.

Cayenne Pepper has been found to help with stomach issues and is a natural pain reliever — Ginger, so refreshing to sip, is also a pain reliever.

Want to mix it up? Try this shot warm with a touch of soothing honey added — you won’t be disappointed.

immunity boosting shots
Try the variety pack for immunity-boosting power.

Variety Pack Link

If you’re not sure where to start, please try out Ryla’s Variety Pack. The variety pack gives you a chance to sample all of the shots, each containing healthy superfoods and immune-boosting goodness. Stock up on your favorites and feel safe and secure, knowing that you are doing the best for your immune system and relieving stress by taking care of yourself.

With each of these packs, you’ll notice that sometimes the juice will settle, just like a fresh-squeezed juice you see at the store. This is because the Ryla company doesn’t add any additional dissolvents, chemicals, or fillers. Pure goodness.

Conclusion

Start each day off with a different Ryla shot and rotate through the different flavors — you’ll love them all. It’s reassuring to know that you’re getting a healthy dose of Vitamin C during this pandemic.

It’s also wonderful to know that you’re consuming immune-boosting superfood plants like ginger, turmeric, black pepper, and cayenne pepper, which have been used medicinally for thousands of years.

Ryla’s straight-forward list of ingredients is pure transparency — you’ll recognize every word on the list.  The minute you take a refreshing drink — you’ll love it.

We are all in this pandemic-thing together — and can pass along any information we think might be a help at this time. Remember, the best time to support your immune system is now — to avoid getting sick.

These ingredients and processes are clean and simple. This drink is clean and simple. Can’t think of a better place to grab some immune-boosting power than with Ryla’s. Check it out — grab glass — take a shot — and stay well. Happy sipping!

 

Top Image Credit: andrea piacquadio; pexels

Deanna Ritchie

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content development.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

Meet Ryla — COVID Boosts Health Food Products and Immune System Awareness

Continue Reading

Technology

Top Sales Tools for Virtual Selling

Published

on

Top Sales Tools for Virtual Selling Trending News in India

We are in unprecedented times in business because of COVID-19 — and extraordinary times call for extraordinary measures. All of the world’s problems, at present, have forced the tech industry to rapidly pivot to develop products and services to match business virtual needs. Virtual everything is at the forefront of everyone’s mind — and virtual selling will keep business and the economy moving. Here are the top sales tools for virtual selling.

Top Sales Tools for Virtual Selling

  1. Prezi Video 

It’s time to say goodbye to screen-share. Sales pitch presentations are no longer happening in person, but that doesn’t mean you need to sacrifice the face-to-face connection for virtual selling.

Prezi Video is a sales tool that lets you interact with your on-screen content like a newscaster or weather-person as you present on live or recorded video. Prezi Video allows sales professionals to have a presence within their visual content while maintaining eye contact with their audience. Many professionals don’t understand the eye-contact as essential to help establish the human connection and facilitate the two-way conversation — but Prezi Video gets that eye-contact is essential for effective sales pitches.

Through Prezi Video, you can visualize data, share case studies, and showcase products as you engage and build rapport with potential customers on Zoom, Microsoft Teams, Webex, Google Meet, and most video conferencing platforms. Sales pros can also use Prezi Video to record engaging and memorable prospecting videos to share via email or social channels. Nifty.

Owler virtual selling

2. Owler

News monitoring tools like Owler can ensure you stay on top of industry updates, announcements, and events without the added effort. With Owler, you can create a customized news feed for competitor news – the platform allows users to filter in the most relevant information, provides complete company profiles, and generates automatic insights.

Owler Daily Snapshots feature is akin to having your very own theSkimm tailored for your business. If you were looking for a sign to graduate from Google Alerts, this is it.

Khoros virtual selling

3. Khoros

Community management can feel like a whirlwind at times with the sheer volume of conversations happening at any given moment. Khoros turns cacophony into a streamlined dialogue by simplifying social media listening with automatic insights and providing a clean interface to ease community management.

Customer acquisition and engagement doesn’t have to be dizzying if you have the right sales tools.

Regie virtual selling

4. Regie
Many sales tools offer endless optionality and functionality. While that might be nice for expansive enterprises, most companies drown in the product. It’s like attempting to mow your lawn with a helicopter; it’s technically possible, but you’re probably wasting your time (and money).

Regie is a sales engagement tool with guardrails. This tool takes your marketing list (or buyer persona) and turns it into qualified sales meetings. Regie streamlines your workflow and focuses on the most important leading indicators — sales meetings and qualified opportunities.

Regie automates repetitive sales operations tasks and offers timely recommendations on your sales and prospecting strategy. Regie is different not because of the endless things it can do, but because of what it won’t do — waste your time.

Salesforce virtual selling

5. Salesforce

As its name suggests, Salesforce is a powerful sales tool. This multifaceted customer relationship management platform helps with everything from task management to customer service, employee performance management, and tracking. You can customize Salesforce to your needs using the sleuth of add-ons and build your own sales toolkit.

 

RankTools virtual selling

6. RankTools

RankTools is essential for any sales team who relies on SEO and moving into 2021, that will be just about everyone as digital marketing has become more important than ever. RankTools offers a variety of different products that help with reporting and analysis and is pretty much a one-stop-shop for all your SEO needs.

The RankTools SEO Tool package fully analyzes your website to ensure you’re implementing all the necessary practices for the best SEO optimization, and you can even track your competitors’ websites to see what you’re up against. It doesn’t just show where you’re lacking but informs you of the steps you need to take to improve.

Lucidchart virtual selling

7. Lucidchart

Strategy is anything but a linear process, which is why visualization tools like Lucidchart deserve a place in your toolkit for virtual selling. With Lucidchart, you can collaborate on free-form diagrams for optimal whiteboarding with your team.

The highly customizable interface allows users to organize, visualize, structure, brainstorm, and plan without devolving into chaos. Ditch the post-its and multi-page word documents — you deserve better.

AeroLeads virtual selling

8. AeroLeads

Any B2B business knows how tedious manually digging for leads can be and how time-consuming it is to keep databases up to date. AeroLeads scouts contact information and stores it in an easy-on-the-eyes interface while checking in on your existing contacts for outdated information. Use this tool to simplify your contact research and keep your data current and organized.

CircleBack virtual sales

9. CircleBack

We’ve all had that moment of endless scrolling through email threads looking for that one person whose name we vaguely recall. Can you count how many business cards you’ve lost or accidentally thrown in the trash? With CircleBack, you won’t ever have to spend another minute of your time digging.

CircleBack pulls contact information from the depths of your conversations (whether they be email exchanges or text messages) and compiles them into a single neatly organized address book. You can scan contact cards for safekeeping in an instant, automatically delete duplicates, and trust this tool to save contact information from all your interactions so you can stay productive.

Conclusion

Having great connectivity with your customers and understanding your customers persona has always been a hallmark of good sales in business — and never so more than now. Find sales tools that will catapult your sales in the new year — it all begins with a finely-tuned virtual sales tool at present.

 

Top Image Credit: nataliya vaitkevich; pexels

Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

Top Sales Tools for Virtual Selling

Continue Reading

Technology

How to Optimize a Startup for Remote Work

Published

on

How to Optimize a Startup for Remote Work Trending News in India

Increasingly, startups are adopting a fully remote work model. With no headquarters, no central office, and no physical location for operations, startups rely entirely on digital forms of production and communication. Here is how to optimize a startup for remote work.

It’s a viable model and potentially a very profitable, efficient, and fulfilling one for everyone involved. But if you want to be successful, it’s not enough to simply adopt a remote work strategy—you have to optimize your startup for remote work.

Why Remote Work?

Remote work is in fashion these days, so many people already know the benefits — or at least some of the benefits. But if you want to make the most of your remote work optimization strategy, you should be familiar with the setup’s greatest strengths.

  • Lower costs. Naturally, working remotely allows a startup to save money. You won’t have to pay thousands of dollars per month to lease an office. You won’t have to pay for office supplies or utilities. And your employees can save money too—they won’t need to pay as much for transportation, parking, or attire (in most cases).
  • Bigger talent pool. Operating remotely also gives you access to a wider talent pool. Without a central location, you can feasibly hire employees from all over the world. That means you’ll have a much higher likelihood of finding the right person for each role on your team.
  • Higher productivity. Studies show that people who work from home tend to be more productive than their counterparts in traditional workplaces. There are many proposed explanations for this effect, including greater employee comfort, fewer distractions, or even a sense of pressure to perform—so employees can retain the perceived benefit.
  • Finally, remote work affords employees and employers with significant flexibility. Without a central office, consistent hours become less of a concern, and people feel more capable of utilizing a wide range of communication tools—rather than heading to the meeting room every time someone has a question or comment.

Of course, there are some downsides to remote work as well. For example, communication can be more challenging, you won’t benefit from the physical presence and brand exposure of an office building, and over time, your employees may suffer from burnout and/or loneliness. However, you can compensate for these with the right remote work optimization strategy.

The Nature of Remote Work Optimization

Remote work optimization is all about restructuring your business in a way that makes remote work even more efficient. It’s a way to play to the strengths of remote work while minimizing the weaknesses.

Note that remote work optimization isn’t just about making your business functional in a remote work environment. Many businesses transition to a remote work model in an overly straightforward and seemingly efficient way — but it’s the wrong way. In this approach, businesses simply take operations as they know them in a traditional work environment and shoehorn them into a remote work mold. It’s like fitting a square-shaped peg into a circle-shaped hole.

In this inefficient model, you might translate all previous in-person meetings into video conferences. You might make all employees work 9 to 5 like usual. You might even have lunch breaks at the exact same time and in the exact same way.

But if you want to achieve your true potential as an organization, you need to take a different approach. You need to structure your organization with remote work in mind, rethinking or restructuring work aspects from a fundamental level.

Key Principles for Success

How can you do this?

  • Build a remote organization from the ground up. As a short-term, duct-tape style fix, it’s okay to create a remote work environment based on your traditional approach to work. But as a long-term fix, this is much harder to pull off successfully. Instead, tear down everything and try to rebuild from the ground up. With no traditions or expectations to fulfill, does it really make sense to have this daily meeting? Is there a better system of communication and collaboration that you can create?
  • Prioritize digital visibility. Without a physical office, you’re not going to have much of a ground presence. That means you’ll be almost exclusively reliant on digital strategies for increasing visibility (like search engine optimization—SEO). Fortunately, there’s no shortage of digital marketing strategies to choose from, and many of them are highly cost-efficient. Try using a combination of content marketing, SEO, social media marketing, email marketing, and other digital outlets to make up the difference.
  • Invest in the right tools. Without the office to bring people together, your team will rely on digital tools to accomplish their tasks, including communicating with other workers. Your choice of tools will dictate your team’s success; intuitive, efficient, functional tools will increase productivity, while inefficient, clunky ones can make remote work practically impossible. Don’t be afraid to invest a little more to get the right tools for your team.
  • Embrace minimalism. That said, it’s possible to go overboard. If your team is overloaded with apps to use and tools to leverage, it’s going to be more of a burden than a help. It’s important to invest in good tools, but those tools should also be minimal and streamlined. There’s no reason to add a new tool to a system that works perfectly well as is.
  • Rethink basic assumptions. Take the time to question and rethink even your most basic assumptions about work. For example, is the 9 to 5 workday really the optimal way for your team to spend their time? Are emails truly the most viable mode of consistent communication?

Hours and Compensation

One of the most important areas to consider is how your employees spend their hours. In many roles, the sheer number of hours a person spends doesn’t really matter. They have a set of responsibilities and a set of tasks to accomplish; as long as they accomplish these, they shouldn’t need to spend a certain number of hours or be present at certain hours of the day.

Many workplaces can afford to grant workers some flexibility in this regard. You may allow employees to set their own hours, or at least be accommodating with occasional deviations from the standard schedule. You may even change how you compensate employees, accordingly, paying them based on what they accomplish, rather than with a set salary or on an hourly basis.

Communication

Communication can make or break your remote team’s productivity, so it needs to be one of your biggest areas for development. Utilize many different communication channels, including things like email, project management platforms, video chats, phone calls, and instant message platforms. Each channel has strengths and weaknesses, so using many platforms simultaneously can balance.

However, you should know that while technology can solve many communication problems, it can also introduce some problems of its own. Scrutinize your communication channels carefully, and be careful not to overwhelm employees with too many apps or too many notifications.

Security

Working remotely introduces new security risks, so you’ll need to adjust your standards and procedures. Document new security policies for all employees to follow, and educate them on best practices like network connectivity and password management. Additionally, you’ll need to invest in tools like VPNs and firewalls to ensure your remote organization remains secure.

Feedback and Ongoing Changes

If you want to maximize productivity, efficiency, and morale in your remote organization, you’ll need to commit to making ongoing changes. Your initial systems and procedures won’t be perfect, and the only way to accommodate and improve those imperfections is to evolve.

Collect feedback from your employees to get a feel for how your remote work changes are playing out in practice. They may have suggestions for further changes to make or complaints about specific tools or setups. Listen to these notes and be prepared to address them, one way or another.

Optimizing a tech startup for remote work is much more than just saying goodbye to the office. If you want to succeed in this increasingly popular and competitive space, it’s important to take your strategic planning seriously.

Image Credit: anna shvets; pexels

Timothy Carter

Chief Revenue Officer

Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency SEO.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he’s not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach…preferably in Hawaii with a cup of Kona coffee.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

How to Optimize a Startup for Remote Work

Continue Reading

Trending