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Samsung Logo, History and Curiosities of a Hi-Tech Colossus

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It’s easy to remember, it’s everywhere, and it represents an advanced brand. This is why we tell you everything about the Samsung Logo: history and curiosity of one of the hi-tech giants that have achieved the most success in the world. An example that can also help you design your own.

Brand launch: the 3 key points of the successful Logo.

You already know that the Logo or video animation is essential to start any business online and offline; otherwise, you risk not existing in the market. It is not a simple matter of appearance, but the “face” that the company puts on when you do your business with customers.

The Logo conveys the values ​​of the Brand, which in turn represents the Brand.

You certainly don’t want consumers to choose the competition, so you have to decide to design the entire corporate image to sell together with the product. Starting from the Logo.

There are millions of them, all different from each other, and if you find it difficult to build an original one, don’t be discouraged: it’s not complicated. Let’s give you the example of Samsung, Simple Logo, which has changed over the years without losing ground. As with all Logos, this too started from three basic elements, namely:

  • The brand, most often made up of a literal part in typefaces that directly represent the company. It can be a name, an acronym, or a word with a meaning.
  • The color, which causes an emotional impact on the customer. But it also blends in with your corporate image and website backgrounds when viewed online.
  • The shape and size are effective if they distinguish the Logo printed on the packaging or shared on social networks.

These three elements require a lot of work from a marketing expert and a professional graphic designer. But if you choose professionals, the Logo will last you for many years. Without forgetting that, in view of a change of direction, a rebranding is necessary to refresh it.

A shape rectification, a color tone update is sometimes enough, as long as they are designed.

All this is perfectly reflected in the Samsung logo. This is why we will tell you below the history, curiosities, and secrets of one of the most popular hi-tech giants.

Discover the Samsung Logo — its history and — curiosities

Are you looking for examples to design your company logo? Nothing better than the history of the Samsung Logo to learn what it means to achieve success by keeping it constant over time.

The company’s history began in 1938, when South Korean Lee Byung-Chul, fed up with being a wealthy landowner, moved to Taegu and founded Samsung Sanghoe.

In the beginning, it employs about forty employees, and the incredible thing is that the company deals with the distribution of spaghetti throughout the city. Fortunately, Lee has a mania for founding companies, which he spreads almost everywhere in South Korea.

This gives him the capital to set up, in 1948, a joint venture with Cho Hong-Jai, owner of the Hyosung group. Thus was born the Samsung Trading Corporation, today Samsung C & T Corporation.

Teased by Japan’s expansionism in the field of electronics, in the seventies, Lee set out to produce the first black and white television in South Korea. Thus began the escalation of the brand we know well.

In the 1980s, Samsung Electronics understands that it has to invest in research if it wants to compete with the other global hi-tech giants. With Gumi’s Hanguk Jeonja Tongsin, he started manufacturing dial phones; from there, he moves on to the decayed keyboard, then to the fax, and finally to mobile phones.

In 1982 it produced Samsung’s first personal computer, the SPC-1000, only for Koreans.

It expands to the USA, Europe, and Japan with its digital products between the eighties and nineties. The turning point came in June 2009: Samsung launched Galaxy, the world’s leading line of Android smartphones and tablets.

In the first quarter of 2012, it appears to be the world’s largest mobile phone manufacturer, surpassing Nokia. The company’s success continues today.

You have surely noticed that the name of the brand has always been the same, since the date of its foundation.

Only the graphics change. “Sam Sung,” in fact, initially are words in the Korean hanja font that mean “three stars.”

The letters hanja, in addition to having a shape, also express an idea. Sam means “great, numerous, and powerful” while Sung means “eternal.” The 1938 Logo is as pompous as a commemorative stamp and takes up the stylized graphics of those years. The basic elements are:

  • Mark formed by the circle of the planet Earth; an ear, reference to wheat; three stars. Plus hanja
  • White characters and figures on a black background because the Logo is printed on white paper
  • Rectangular shape well defined by the edge, visible even from a distance.

Samsung logo, at every turn — a rebranding

samsung logo evolution

The history of the Samsung logo follows the evolution of the company: every important turning point corresponds to a rebranding.

Since 1969, the year in which the company launches into electronics, the Logo comes out of its box and becomes a free written in bold black font on a white background. In contrasting red and white, there are still the three stars, drawn in bolts’ shape.

We have to wait until the nineties for the new Samsung logo that goes worldwide, even in digital. Here’s how it turns out.

The Samsung Logo and the digital challenge from 2000 to today.

By now, you understand that a Company Logo must be designed to last, but it also requires a revision every time a rebranding is needed. The Samsung Logo with its history is an example: in 1993, a new Logo appears, with graphics updated to the needs of the web, which however retains the original meaning:

  • The branding is written with a custom typeface. A version of the Helvetica Black or DDT Cond SemiBold font where the letter A becomes iconic without the horizontal bar. The first letter, “S,” and the last letter, “G,” open on the edge, connect the inside with the outside to convey the brand’s desire for union with the community and consumers.
  • The choice of the blue color wants to convey reliability and commitment in service.
  • The ellipse that contains the inscription is inclined by 10 degrees because it reproduces the evolution of the earth in space around the sun. But it can also be a flying saucer looking for life forms. The concept refers to innovation and change in a small universe.

In 2005 the Samsung logo changed again.

This time it is used in two versions, with and without the blue closed contour ellipse. But the big news is that in addition to the visual logo, Samsung designs an audio logo, ushering in the trend of sound design.

The author is the Austrian composer Walter Werzowa who records it in Los Angeles with the production of Musikvergnuegen.

Conclusion

The history of the Samsung Logo teaches you that it is possible to maintain a successful Logo for a long time. Just design it right and strategically review it at the right time.

Image Credit: Shutterstock

Samsung Logo, History and Curiosities of a Hi-Tech Colossus Trending News in India

Cynthia John

Content Marketer

I work as a full-time professional writer at a well-renowned firm and here I write quality content for the people who have no ideas about content marketing. I love to give people knowledge about how to do content marketing and how they can do the same.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

Samsung Logo, History and Curiosities of a Hi-Tech Colossus

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Nearshore Outsourcing Is Up During Covid-19. Here’s Why.

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Nearshore Outsourcing Is Up During Covid-19. Here’s Why. Trending News in India

The Covid-19 pandemic has brought about two simultaneous but seemingly paradoxical trends: remote work and deglobalization. Leaders trust their team members to deliver from afar, but they’re not so confident these days in global supply chains. 

While manufacturing supply chains have faced particular disruptions, the software development sector has also come under scrutiny. The halt in global travel has hampered U.S. companies’ access to many overseas programming hubs.

With that said, no industry experts we are aware of foresee a slowdown in the offshoring of programming work. Large companies and startups alike will continue to tap into less expensive labor markets.

How can leaders square the trend toward global software development with its supply chain risks? Through a strategy known as nearshore outsourcing.

Nearshore Outsourcing in Software Development

In the context of software development, nearshore outsourcing is the exportation of programming work from mature markets to developing ones in relative geographic proximity. A Texas-based SaaS company is engaging in nearshore outsourcing when it hires programmers in Mexico, for instance.

Interest in nearshore outsourcing among the Fortune 500 has skyrocketed during the pandemic, according to global consulting firm MJV Technology & Innovation. “We have seen that the pandemic has accelerated deglobalization,” MJV CEO Mauricio Vianna says, “as manufacturing and development in farshore locations have been suspended. Companies are shifting to nearshoring to solve the problems of a hyper-globalized production chain.”

But what, exactly, separates nearshore from farshore outsourcing? And what does it take to outsource to nearby markets effectively?

Nearshore vs. Farshore

The distinction between “nearshore” and “farshore” isn’t always clear. One key variable is proximity: Executives are looking for locales that they could reach within a few hours’ plane ride.

American business leaders can’t hop on a plane to Siberia and arrive the same day. Companies like MJV have offices across South America, which is much more reachable from North American cities.

Another consideration is the time difference between office locations. “I believe the biggest of the benefits of nearshore over farshore outsourcing is the proximity of the teams,” Vianna explains. “By being on the same or in a very close timezone, farshoring problems like working hours, alignment meetings, and longer trips are avoided. Besides, companies don’t need to wait twelve hours to get an answer or talk with the development team.”

A third is cultural similarity. American software developers will have a much easier time relating to their Canadian counterparts than, say, those based in China. “Education, business practices and work-life customs are very similar in America and Canada,” notes Evelyn Ackah, founder of Ackah Law, a Canadian business immigration law firm. “Most American project managers, as well as end-users, would not recognize an American product that was developed in Canada.”

Common Nearshoring Mistakes

To be sure, there are risks associated with nearshore outsourcing. Whether a company is pivoting its software development from either a farshore location or an in-house team, these must be mitigated. 

Just as in a farshore outsourcing project, cost savings are top of mind for executives. But vetting a nearshore partner who can deliver the required results on the desired budget is where many companies fall short. “Your choice of partner should not be a decision based solely on cost,” warns Vianna.

Security is also critical. Any form of offshoring can expose companies to data security liabilities. Due diligence is necessary to ensure that potential partners are compliant with relevant data privacy and security regulations in both local and international markets.

Beware, too, of labor laws. Nearshoring company MobSquad was recently accused of misusing a temporary foreign worker program. When in doubt, ask for proof of compliance. 

Finding a Nearshore Outsourcing Team

Nearshore outsourcing offers all the benefits of outsourcing without many of the headaches of a foreshore location. Still, cultural fit and production capacity should not be overlooked.

Vianna recommends looking for outsourcing partners with multidisciplinary teams that are familiar with modern programming languages. And don’t forget to check for value alignment. Ethics matter, wherever a development team is based or whatever its contribution. 

Finding a nearshoring provider that ticks all the boxes is just as tough as locating one that specializes in farshore outsourcing. Scrutinizing another company’s culture, creative philosophy, and values is no small task. But with any partner, checking for fit on all three fronts must be a priority.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content development.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

Nearshore Outsourcing Is Up During Covid-19. Here’s Why.

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How the Internet of Medical Things is Improving Healthcare for Patients and Professionals

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The medical sphere is undergoing rapid transformation with the introduction of connected technological solutions. Known as the Internet of Medical Things (IoMT), this system of interoperable devices is improving data-informed actions. It’s also alleviating time-consuming tasks for professionals and offering greater autonomy and customization for patients. Here is how the internet of medical things is improving healthcare for patients and professionals.

Currently, there are more than 500,000 medical technologies available. Yet, the power of connected technologies has swiftly been realized amid the COVID-19 pandemic. Stationary medical devices implanted medical devices, and external wearables are driving forward the ability to collect, analyze, and transmit health data. In fact, predictions state that by 2026, the IoMT market will be worth $142.25 billion.

Companies like Johnson & Johnson, Siemens, and IBM have already invested in IoMT solutions. Other brands are also contributing to innovation at an unprecedented pace. Here’s how the Internet of Medical Things is improving healthcare for patients and professionals:

Advantages for healthcare professionals

Streamlined processes

Estimates state that IoMT will save the healthcare industry $300 billion annually in expenditures through remote patient monitoring and improved medication adherence. Even before COVID-19 struck, 88 percent of care providers invested in remote patient monitoring solutions that allow professionals to meet with patients and review their cases at a distance.

These devices have significantly reduced the burden on healthcare systems by lowering readmissions and giving professionals more time to dedicate to consultations and other pressing tasks.

Surgical Setting and Robotic Devices

In a surgical setting, connected robotic devices have improved precision levels for professionals. A smart drill links with a screen to recommend how and where to drill screws in bones depending on the density and resistance. Surgeons can carry out procedures faster and with greater certainty; the effects are long-lasting because the drill offers directions in real-time.

IoMT additionally simplifies logistics as it tracks medication inventory, ensures compliance in drug storage facilities, and validates access to medical storage. Some hospitals use connected video cameras and wireless ID wristbands or cards to manage the flow of admission to specific areas.

There is greater transparency in how the medication is transported because daily activities are intertwined with technology that automates and records such access. There’s equally a smaller window for error and fewer expensive losses.

Hospital equipment itself can benefit from IoMT capabilities too. X-ray machines and MRI and CT scanners can be integrated with solutions that monitor their performance and create diagnostic reports. On top of that, they can predict when maintenance is due and even upgrade equipment software remotely.

Big Data Analytics

According to researchers at IBM Watson, the average person is likely to generate more than one million gigabytes of health-related data in their lifetime. Electronic health records, omics data, and biomedical data all contribute to this figure. The collective volume of data from patients, therefore, helps medical professionals make more informed decisions about treatment and next steps.

Naturally, vast amounts of data need to be processed in a way that doesn’t create unnecessary tasks for professionals and is compliant with HIPAA rules. Artificial Intelligence (AI) and Deep Learning algorithms organize and present torrents of data. This empowers doctors to detect patterns or anomalies more easily. As a result, they can filter health trends and risks from large groups of patients. They can also make sound predictions about future developments.

For instance, the outbreak of COVID-19 was first reported by BlueDot, a platform that aggregates medical datasets. Using AI algorithms, the company discovered a cluster of unusual pneumonia cases around a market in Wuhan and informed the authorities.

On a smaller but equally significant scale, IoMT promotes big data analytics in clinical trials. Participants can be reminded of specific regimes and progress updates via mobile devices. These then send quantitative and qualitative information to a comprehensive database. Some trails have even gamified the data collection, so reward users submit details or confirm that they have followed protocols.

IoMT solutions standardize processes and ensure that the tests are fairer and the results are more representative. Moreover, data can be captured in real-time and shared between research groups, clinicians, pharmaceutical companies, and research organizations. Findings are then published much faster and treatments have a shorter time to market.

Advantages for Healthcare Patients

Greater autonomy for patients

Going for a check-up can be challenging and uncomfortable for many people who suffer from chronic pain or limited mobility. Rather than accept that they can only access treatment in-person, IoMT lowers the need for human intervention and empowers patients to take control of their health.

For example, biosensors can track patients’ movements in a non-intrusive manner. People with Multiple sclerosis (MS) can attach devices to their ankle, wrist, or hip and track activity like footsteps, sleeping patterns, tremors, and vital signs. Data from these devices can then be transferred to computers to determine the best course of treatment on a case-by-case basis.

Elsewhere, smart prosthetics have integrated with platforms to not only share data but also to exchange control information. For instance, a leg prosthetic could use microprocessors alongside situational awareness sensors to create wholly natural and reactive movement.

The limb can record how the wearer moves, how fast they move, and detect what kind of environment they are in. It then adjusts the leg in real-time according to these criteria. Changes are stored via a connected app, where the user can automate or tailor settings. As a result, users don’t have to visit medical professionals to alter their prosthetics.

First introduced in 2018, smart pills have microscopic sensors that, when ingested send data to devices like tablets or smartphones. The sensors enter patients’ guts and measure core temperature, pH levels, and check that recommended medication dosage is followed. Meanwhile, smart monitors and sensors on bedding, clothing, or skin can keep track of patients’ movements, even involuntary ones.

For example, Apple has developed a Movement Disorder API for people with Parkinson’s disease that monitors tremors and dyskinesia. The API can be integrated with a range of software and can highlight if a patient has negative side effects to treatment.

Optimized user experience

For IoMT to have the biggest possible impact, it has to be accessible for all people. Furthermore, if IoMT is to see sustained growth, users require positive interactions with the tech. As the remote revolution occurs due to the COVID-19 pandemic, connected healthcare devices can be inclusive for every user segment.

Notably, IoMT solutions can help develop positive habits in older generations who aren’t familiar with new technology. For example, smart pillboxes are synced with patients’ phones to remind them when and how much of their medication to take.

The benefit of IoMT is that there is greater agility to optimize the user experience based on user feedback and behavior. For instance, companies can learn about user difficulties and experiment with changes that better cater to patients by collecting data from in-device surveys, chatbots, and heatmaps.

What’s more, IoMT also offers a level of personalization that isn’t always possible during face-to-face doctor visits. Text size can be increased for visually-impaired persons, and flows can be shortened for people with short attention spans. There’s also the possibility to enable voice-recognition and virtual reality (VR) features.

Well-designed user experience (UX) aligns with people’s desire to stay informed about their health from their homes. As users seek digestible information quickly, IoMT can provide regular updates, advice and provide a direct line to medical professionals if needed.

While there are clear advantages of IoMT, there are still some obstacles to be overcome to see wider adoption. High infrastructure costs, potential cybersecurity vulnerabilities, and a lack of interoperability are yet to be resolved. Nonetheless, audiences will become accustomed to technology as health organizations commit to IoMT models. This will spur cheaper, safer, and regulated IoMT options.

Already, IoMT has proven that it is a necessary and valuable step forward for healthcare. As it continues to scale and improve lives, both patients and professionals will feel the effects – quite literally.

Image Credit: gustavo fring; pexels

Balint Bene

Balint Bene is the Founder and CEO of bene : studio, a digital product consultancy with a HealthTech focus, that has worked with over 100 companies in the past 10 years, such as the Volkswagen Group, Cushman & Wakefield, MediCall and Informed Health.
Balint is a serial startup founder with an enterprise background as well, having expertise in digital product management, marketing, and design. His influence can be strongly seen in bene : studio, as the company, focuses on premium quality services, business goals, strong planning, and the execution of useful, stunning, modern applications.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

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Virtual Dressing Room to Increase Sales During COVID-19

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COVID-19 has changed the way people worldwide behave daily, and nowhere is this felt more keenly than in bricks-and-mortar retail. For decades, retailers have been trying various customer engagement strategies to bring people in and let them browse samples and linger to their heart’s content. But the pandemic has made nearly all those experiences risky and undesirable. Personal safety wins out of the desire to try on clothing, jewelry, makeup, and other wearable products.

Increasingly, with COVID-19, retail businesses are turning to virtual dressing rooms as an alternative for their customers.

A virtual dressing room allows a user to upload a video of themselves and then renders an Augmented Reality image of the person modeling their perspective items.

Certain sectors of the retail industry have already been embracing Augmented Reality dressing rooms, most notably the cosmetics and jewelry industries. But many more retail sectors are adopting virtual dressing rooms, and the pandemic has accelerated the process greatly.

Artificial Intelligence in Virtual Dressing Rooms

Like many digital business applications, virtual dressing rooms are driven by recent advances in technology, from AR and VR to Artificial Intelligence. In fact, technology is advancing so quickly that one of the barriers to adoption is simply that many people don’t realize how good virtual dressing rooms can be if they’ve never tried one before.

But more and more consumers are trying them and generally like their experiences. As a result, the virtual dressing room market looks to have staying power even after COVID-19 becomes less of a clear-and-present threat. By 2027, the virtual dressing market is projected to be a $10 billion industry.

Virtual Dressing Rooms Becoming Mainstream

For several years, certain retailers have toyed with virtual dressing room solutions and related apps, although frequently, these have been limited in scope and with mixed results. However, the combination of technology-driven increases in quality and the pandemic driving customers away from physical store locations has led to a significant uptick in virtual dressing room adoption.

Global retail giants like Macy’s and Adidas have led the way in virtual dressing room implementation, with many smaller retailers following suit.

Amazon is also involved in virtual dressing room development, as its online retail model continues to gobble up market share.

For many retailers, embracing virtual dressing rooms is a necessity right now. They’ve blocked off their physical dressing rooms and forbade customers to handle merchandise like they once did out of fears that these behaviors will spread COVID-19. And many customers simply aren’t coming out to stores regardless.

In today’s retail landscape, the virtual dressing room represents an opportunity to recapture some of the lost business that’s crushing most retailers’ profit margins.

How Virtual Dressing Rooms Work

From a technical standpoint, the two broad technologies pivotal to the virtual dressing room are Augmented Reality and Artificial Intelligence. These are huge domains that stretch far beyond the scope of a virtual dressing room solution, and it’s useful to understand just how these technologies apply here.

The virtual dressing room process begins with video capture of the person who will be trying on the virtual item. Often, the recording device is a mobile smartphone. A smartphone is an ideal vehicle because it contains both the camera to capture video and a screen to display the AR image of the person/body part with the wearable item modeled.

The video is parsed by human pose estimation algorithms that identify a range of key points or locators on the human body, which allow the application to understand the contours, size, and spatial location of the person. Often, AI deep learning routines are used to make these determinations. The accuracy of these AI-driven processes can be far superior to a human programmed process, allowing for far greater fidelity in virtual dressing room development.

Once the body’s dimension and location are fixed, the application then appends the item of clothing or accessory to the image on the screen, allowing the user to model that item virtually in a 3-D, photorealistic display.

Pros and Cons of Virtual Dressing Rooms

Like any business or technological innovation, virtual dressing rooms have their advantages and disadvantages when compared to the traditional model.

It’s important to grasp that virtual dressing room technology continues to develop and evolve, and as the process continues the industry will change. Former drawbacks may be mitigated, and advantages may heighten as supporting technology improves.

But even as some problems may fade in relevance, others may develop. The following pros and cons represent a snapshot of the short — and medium-term projections for the virtual dressing room landscape.

Benefits of Virtual Dressing Rooms

The most obvious benefit to a virtual dressing room is giving the customer the ability to sample and model products remotely. But for this to be worthwhile, the AR rendering has to be realistic enough to be useful. If a user doesn’t feel comfortable with the image they’re seeing, a virtual dressing room is a failure.

Fortunately, the science of capturing the human body and rendering it in a virtual environment is one that engineers and developers are devoting massive amounts of time and resources to. While virtual dressing rooms aren’t the most important or lucrative application of these processes, we reap the rewards of that development and innovation.

The real game-changer is the implementation of artificial intelligence in the video capture and rendering process. Deep learning algorithms can estimate and display the user’s full body, face, head, hands, feet, or any other specific body area with rapidly increasing clarity and accuracy.

This is taking us toward the point where the average shopper regards a virtual dressing room as roughly equivalent in quality to the physical experience. Once we’ve achieved that benchmark, the traditional dressing room is nearly entirely obsolete.

Potential Drawbacks to Virtual Dressing Rooms

Many of the current drawbacks to virtual dressing rooms are temporary issues likely to be addressed in the coming years.

People are excellent judges of the human form, especially their own. If a virtual dressing room image has minor imperfections, this can detract from the immersive experience and leave a customer uncertain about whether they can trust what they’ve seen.

In some cases, virtual dressing room solutions are close but to quite up to the highest standard, meaning that customers would prefer traditional ones if given a choice.

During this pandemic, virtual dressing rooms receive a bump simply by being the only realistic option for people looking to minimize their COVID-19 risk. However, at some point in the next year or so, countries will begin to get the pandemic under control via the release of vaccines.

At this point, the question is whether virtual dressing rooms will offer a seamless and accurate experience, one good enough to keep people using them when life can return more to normal. This is where the industry will be continuing to focus.

One final potential drawback worth mentioning is that virtual dressing rooms can pose a data security issue. The process captures users’ face and body data and background images from wherever the user is filming.

It would be possible for a developer to engineer a virtual dressing room solution that pulls biometrical data and geolocation data from its users. That data could then be used to create profiles of those users, allowing third parties to use this info in a variety of ways.

This particular concern is a universal one in our increasingly digital world, far from unique to virtual dressing rooms. But the video data captured here is particularly intimate, and users may have special concerns.

In 2020, the advent of COVID-19 has reshaped the retail landscape in a seismic way. Consumers avoid stores and businesses find the physical process of trying on and sampling wearable items riskier. In this environment, virtual dressing rooms are being adopted more and more.

But the virtual dressing room concept is more than just a quick-fix workaround for the pandemic. Hand-in-hand with the rise of online retail, virtual dressing rooms have the potential to supplant the traditional dressing room. As AI technology matures, a larger group of consumers will likely find themselves using virtual dressing rooms even afterlife returns more to normal.

Serhii Maksymenko

I am a Data Science engineer at MobiDev (USA/Ukraine). My career started with iOS applications development but growing interest in various fields of AI. I’ve been working on different Data Science projects, from time series forecasting to face recognition. I am a speaker at the Machine Learning conference and author of articles in online Data Science communities.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Trending News in India.

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